The straightforward response to this inquiry is facilitating transformation, but what does transformation entail in concrete terms?
Effective transformation relies on the business proprietor and their desired accomplishments through engaging with a business mentor. In my practical experience, clients seek assistance from a business mentor to address the following predicaments:-
• Discovering a way forward
• Overcoming actual or perceived barriers
• Elevating their business
• Upgrading their clientele
• Turning unprofitability into profitability
• Enhancing work-life balance
• Accountability
• Focus
• Vision
Most frequently, a client approaches me due to feeling stagnant or unable to progress. Others reach out when they desire to take their business to the next level but are uncertain about the steps to take. Some seek to enhance their clientele or collaborate with a silent business partner who can provide accountability, help establish focus, and define a vision.
Discovering a way forward
To expand or even exit your business, a plan and roadmap are essential to guide you to your desired destination. Over the years, I have collaborated with diverse business owners across various industries and business sizes, from solopreneurs to those leading teams of employees. The necessary steps for each business owner to achieve their goals will differ, which is where a business mentor provides clarity and actionable milestones on the journey to your destination.
Overcoming actual or perceived barriers
New clients often feel hindered by false and self-limiting beliefs. I assist clients by unraveling what may seem like a tangled mess of confusion, rearranging the pieces more strategically, eliminating ineffective elements that hold them back, and working together to create a cohesive and effective approach.
My background in counseling, combined with my lifelong experience in business and coaching, enables me to approach my clients’ problems with empathy and non-judgment. I gently challenge their false beliefs by posing questions like, “What if that weren’t true?” This approach allows clients to reconsider their beliefs, envision a world where their self-limiting beliefs no longer hold them back, and empowers them to think clearly and explore new possibilities they had previously disregarded.
The power of storytelling in business coaching
I also help clients overcome false beliefs by sharing personal experiences or stories from others. Sharing stories of mistakes, successes, or specific situations enables clients to gain valuable insights. Many business challenges are shared among various enterprises, and recounting how another business owner resolved a similar issue can be immensely beneficial.
In my business coaching, storytelling becomes a powerful tool to illustrate the need for a different approach. I never dictate what my clients should or shouldn’t do, but by sharing stories from my own experiences and those of my clients, I help them understand why they may need to cease ineffective practices or explore alternative approaches. For instance, if a business seeks more leads, I may share a story of how optimising my website with SEO tools helped me attract the ideal clients and grow my business.
Elevating your business
Taking your business to the next level requires meticulous planning, focus, and a clear vision delineated into achievable goals. After each client meeting, I establish action points that act as milestones on the path to success. I have access to trusted partners whom I can recommend based on your specific needs. Having connections to vetted professionals who can deliver high-quality services holds immense value. Personal recommendations can make a substantial difference in the future success of your business, whether it’s finding a copywriter, digital marketer, accountant, solicitor, HR company, graphic designer, or tradesperson who has assisted others in similar positions.
Upgrading clients
Some business owners realise they are targeting the wrong market segment and need to upgrade their clientele to foster business growth. A business mentor can provide strategies for attracting a different client base, such as refining website content and social media messaging or attending events where the desired clientele congregates. Shifting the focus to serving larger companies or different sectors can yield positive results, increasing revenue and providing more freedom and work-life balance.
Turning unprofitability into profitability
Certain business owners possess a potentially profitable venture but struggle with inadequate marketing or the need to refine their products or services. Working with a business mentor can significantly transform the business’s fortunes, ensuring greater peace of mind and success.
Enhancing work-life balance
As a sole decision-maker in your business, you likely carry a heavy burden of responsibility, particularly if you have employees to support. A business mentor can help you make strategic decisions more efficiently than you could on your own. They can nurture your development as a businessperson, providing guidance that promotes overall well-being, allowing you to relax outside of work and enjoy life to the fullest.
Accountability, focus, and vision
Accountability plays a vital role in business growth. The mere anticipation of a business coaching session fosters a sense of accountability. It enables you to enhance your business skills, explore new approaches to business situations, and establish a clear focus and vision that propels your progress and business evolution.
No business can evolve without a clear vision and a focused direction. Working with a business mentor offers a fresh perspective on your business and helps you identify areas that require change and how to implement those changes.
I hope this article has provided you with a comprehensive understanding of how a business coach can assist you and your business. If you would like to learn more, book a free discovery call at chris-finn.com to explore how I can help elevate your business.
